5 Wellness “Trends” That Are Here to Stay
At Haus of V, we pride ourselves on being experts in the wellness industry and staying ahead of the curve with the latest marketing trends. We have seen numerous wellness trends come and go, but some have proven to be more than just fleeting fads. Here are 5 wellness trends that we believe are here to stay.
1. Social Wellness Clubs.
It all started with "Remedy Place" in New York & LA, a social wellness club with a membership-based model headed by Jonathan Leary, CEO (Leary is an American chiropractor, with a Doctorate in Chiropractic and Alternative Medicine.) Leary longed to create a haven where wellness could be at the forefront of socialization. He found that adopting positive health routines negatively impacted his social life, and sought to change that by creating Remedy Place. Remedy Place is an interior designer's dream, featuring a wide range of holistic offerings, a no-alcohol bar, and biohacking modalities such as cryotherapy, hyperbaric oxygen chambers, IVs, etc.
Remedy Place, New York NY @remedyplaceWith the success of Remedy Place, now a favorite amongst A-list celebrities, more social wellness clubs have started to pop-up throughout the US and abroad, such as Alo Wellness, Total Fusion Australia, Pause Studios, and Hol Self.
Total Fusion, Newstead AUS @totalfusionplatinumWe believe social wellness clubs are here to stay, rather than just being a fleeting "wellness trend," because they adopt sustainable marketing methods by fostering a sense of community. Wellness is on the rise, with the Global Wellness Institute predicting an annual growth rate of 8.6%, which is double the size of U.S. economic growth. With this increasing focus on wellness and a community-based foundation, social wellness clubs provide a space for people to nurture their minds, bodies, and souls while enhancing their social lives. In these clubs, users can connect with like-minded individuals and turn wellness into an enjoyable social event rather than a chore.
Hol Self, Sacramento CA @holself__2. Cryotherapy
Often touted as a wellness fad, we’re here to tell you that cryotherapy is here to stay. Why, you may ask? Cryotherapy has already been around for centuries.
2500 BC - Early Egyptians, Romans, and Greeks made remarkable use of cold temperatures for therapeutic purposes.
400 BC - Hippocrates documented the employment of snow and ice to heal a myriad of injuries and skin conditions.
1845- Dr. James Arnott discovered the effectiveness of cold treatment for neuralgia, migraines, and tumor removal, becoming a pioneer of cryotherapy and cryosurgery.
1851- Arnott exhibited his use of extreme cold for harmful tissue deconstruction at the Great Exhibition of London, winning a prize and showcasing his advances in cryotherapy.
1970 - Dr. Toshima Yamaguchi of Japan pioneers cryotherapy as a modern-day treatment for reducing pain and inflammation in patients with rheumatoid arthritis. Liquid nitrogen emerged shortly after World War II, presenting a groundbreaking opportunity for the medical field. This form of Cryotherapy was pioneered by Dr. Ray Allington in 1950 and was employed in many clinics.
1978- Dr. Yamauchi introduced the term "whole body cryotherapy" while freezing patients' skin for pain management of rheumatoid arthritis. Encouraged by the remarkable outcomes, he embarked on the development of cryotherapy chambers.
2000’s Whole-body cryotherapy gained popularity in Europe and North America as a treatment for sports injuries and muscle soreness. Polish scientists seized upon Yamaguchi's methodology, successfully adapting it to expedite recovery time and elevate athletic prowess. Whole-body electric cryotherapy has been taken to the forefront of the industry.
CryoBuilt electric cryotherapy machine @cryobuiltThroughout history, people have used cold as an age-old remedy for health and wellness. Cold therapy has undoubtedly evolved in phases: from Hippocrates using snow, to ice packs, to cold water emersion, cryosurgery, ice baths, winter swimming, cold plunges, contrast therapy, nitrogen cryo saunas- and now, whole-body electric cryotherapy. Whole-body electric cryotherapy is the latest and most advanced version of cryotherapy, meticulously fine-tuned to create ideal conditions for optimal regeneration and healing. Studies on its effectiveness are increasing every year.
Cryotherapy is here to stay, and will continue to evolve.
3. IV Therapy
IV therapy is another "trend" that often receives a bad reputation due to misleading marketing and false claims. As many wellness centers now offer IV therapy as an on-demand service, the true purpose and benefits of IV therapy are often misunderstood. We believe IV therapy is here to stay because it is a highly effective method of delivering vitamins and supplements directly to the bloodstream, offering superior absorption compared to traditional oral supplements.
Vitamins & supplements taken orally only have a 10-50% absorption rate. IV therapy and intra-muscular injections, however, have a near 100% absorption rate as they go directly to the bloodstream, bypassing the digestive system and GI tract. For those who have vitamin deficiencies, chronic dehydration, or even auto-immune diseases that cause absorption issues, IV therapy is an exceptional way to restore the body’s vital vitamin, mineral, and electrolyte levels. Vitamin deficiencies can cause a host of problems, and IV drips are here to help. From strengthening immune systems prior to long travel days, to weight loss, and enhanced immunity, they host a lot of remarkable benefits.
Cryo Lab, El Dorado Hills CA @cryolabedhWith that being said, IV’s are not always a one-stop-shop solution. Many wellness programs are now offering comprehensive blood panels as a part of their treatment, performed and evaluated by licensed doctors. This way patients are able to see exactly what they are deficient and then have their IV’s custom-tailored to them. This seems to be a sustainable approach.
We think this trend is here to stay because the 100% absorption rate makes IV’s much more effective than traditional vitamins and supplements.
4. Mental Health
Mental health is on the rise worldwide, and especially in the US. There has been a more open conversation surrounding mental health being as important as physical health, and many wellness centers now tout the benefits of their modalities for both mental and physical health.
Cold therapies have been scientifically proven as an adjunct treatment for anxiety & depression. Red light therapy has been shown to boost serotonin and dopamine levels, IV therapy can help get magnesium levels back-up to par to manage stress and anxiety. Yoga for mental health offers a holistic approach to well-being, combining physical postures, breath control, and meditation to reduce stress, anxiety, and depression while promoting emotional balance and inner peace; in fact, a 2017 study published in the Journal of Psychological Medicine found that regular yoga practice significantly reduces symptoms of anxiety and depression.
The possibilities are endless.
As we gain a deeper understanding of mental health and continue to face increasing stress in our world, more people are seeking ways to calm their nervous systems. Gen Z already seems to be rejecting the typical norms of a 9-5 and corporate race and more in favor of a sustainable, mentally well life. According to the 2024 State of Healthy Eating and Well-being Report from Lifesum, nearly 71% of Gen Z and millennials would leave their current job for one that offers better support for their well-being. That leads us to our next point.
5. Fitness & health trackers.
Now more than ever, it seems that keeping track of one’s health is on the rise. 66% of Gen Z use wellness apps and fitness trackers to monitor their health, tracking everything from their daily steps to their hormones.
With Apple watches, the Oura Ring, and other wearable devices, technological advancement and wellness have found an intersection. As this technology continues to evolve, so do the possibilities of what we can monitor.
Oura RingNatural Cycles is an app created by women, for women, to use basal temperature gathered from either an Apple Watch or Oura Ring to help women track their cycle, have safer sex, and even plan pregnancy around ovulation. This app aligns with multiple trends right now: hormone-free birth control, natural health, wearable devices, and women's health care. Women's healthcare is one area that has been understudied and underrepresented, making innovations like Natural Cycles crucial in empowering women with more control and knowledge over their reproductive health.
2024 is the year of health innovations. We expect all of these "trends" to continue in the wellness industry far into the future, along with many more technological advancements. From social wellness clubs and cryotherapy to IV therapy and fitness trackers, these developments are redefining how we approach health and well-being.
At Haus of V, we specialize in marketing for the wellness industry, helping businesses navigate and thrive in this dynamic landscape. Need help marketing your wellness business? Contact us today to elevate your brand and reach your target audience effectively.
